Many individuals go to college to get a degree in graphic design with the intention of working for a company that needs their expertise until they retire. But, you may be interested in the independent approach where you put effort into finding your own clients and maintaining long-term relationships. It is more challenging in the sense that you have to market yourself and provide high-quality work, but you will find that printing and distributing business cards is one way to enjoy passive advertising. Creating a strategy for business cards will ensure you put in a print order that is bound to bring you success.
Create Your Own Designs
Although your graphic design skills may not be at the level where you want them to be, this does not mean you should outsource when it comes to creating your business card's design. This is a perfect opportunity to put extensive time and effort into something that will directly impact your success. A beautiful design may have people asking you who created it and you can use this as a sales pitch. As your skills improve, you can do another cycle with a different design that is new or just an improved version.
Keep Information Consistent
It is crucial to not put in details that could prevent you from gaining clients in the future. For instance, if you have a temporary email address that you are requesting people to contact you on, you should get a permanent one that you can rely on for years to come. This will keep people from coming across an old business card and not being able to get a hold of you due to using the wrong address. It is also smart to avoid pricing because you do not want to sell yourself short as you get busier and better at designing.
Pay for Quality
Business cards are thicker than a standard piece of paper, but this does not mean you should stick with the thinnest stock that is still acceptable. It is a worthy investment to go thick and opt for quality because this will give your business cards a longer lifespan than the average card that is out there. When someone notices that a card has become severely damaged, they may just throw it away. But, you can ensure the business cards stick around in backpacks, purses, or on refrigerators in homes with a thick card stock.
Even when you are just getting started, you can increase your chances of success as a graphic designer when you are willing to come up with a strategy for printing business cards to market your services. For more ideas, contact printing services like UPS.