You're living the dream and are ready to take your small brewery to the next level. Unlike selling kegs directly to restaurants or serving straight from the tap in your own tasting room, bottling your beer will require proper labeling. As a craft brewery, you are not exempt from labeling regulations, so it's important that you spend some time designing both an eyecatching and a legal label. The following can help.
#1: Know what you need
Labeling requirements are periodically updated, so it is important to check them annually so you can be completely up to date on current rules. The Alcohol and Tobacco Tax Bureau is in charge of setting requirements, so you can always check the most up to date specifications at their website. In general, you will typically need to include the size of the package in fluid ounces, a health warning, and information on the bottling location. You may not be able to offer your beer for retail sale if it doesn't meet all the current labeling restrictions as set forth by the bureau, as the label will need to pass approval before you can sell the bottled beer.
#2: Decide on a focus
As for the fun part of the label, there are three main things most designs focus upon — the brewery logo, the beer brand, or the beer type. If your brewery is popular upon name appeal, then it makes sense to make your logo a controlling aspect of the design. On the other hand, if you are still a relatively no-name small brewer, focusing on the beer brand or the beer type may be a better option. This means creating an eye catching logo and beer name for the specific brew, as well as making the type of beer easy to spot. For example, if this particular brew is an IPA, that information should be easy for new customers looking for a new IPA to try to discern from your label.
#3: Target your audience
Generally, it is best to keep your labeling simple, particularly if you are new on the craft beer scene. Opt for just one or two high contrast colors for the design. As for the artwork, consider who you think your main customer base will be. If you imagine your beer as the perfect trail beer or beer to enjoy while fishing, then an outdoor theme is a good choice. On the other hand, if you imagine your brand as appealing to the urban hipster, something more creative with an edgier feel may be more appropriate.
For more information, contact local professionals like those found at Blue vision printing and graphics.